Hi, I’m Sarah Rugg and I’m passionate about helping people to have more fulfilment and flexibility in their lives.
I enjoy challenging the norm. Conventional is not a word you’re likely to hear people using to describe me. I believe that pretty much anything is possible. I have a passion for life and live by my mantra ‘you’re only alive in this moment’.
I love working with entrepreneurs, we break the mould together. I get a real buzz from seeing people that I’ve helped, set up a successful business.
If you think I can help you achieve your ambitions, and you’d like to find out more, the links to my businesses are below. I’d love to hear from you!
Viva Business & Lifestyle
Virtual Assistant support for entrepreneurs across the UK

My VA Business
Complete, step by step guidance for setting up a Virtual Assistant business
Viva Membership Services
Bespoke support for Associations and Membership Organisations

My Senior Assist Business
Complete, step by step guidance for setting up a Companionship business
Viva Assist
Companionship service to support and brighten the days of older people
Rebel Star
My life long dream of owning a house by the sea in Cornwall. Watch this space
What got me to this point?
Following the arrival of my first child Kate and my request for part time hours, I found myself demoted from negotiating multi-million pound contracts to doing the filing. Of course, I rebelled and decided to become my own boss. How hard could it be?
Well, as it turned out, very bloody hard!
What started as a ‘harebrained’ idea over a few glasses of wine back in my corporate days, is now a portfolio of businesses with a team of around 50 people. Although the businesses may appear random on the face of it, my original idea of a lifestyle management service for busy individuals, unexpectedly started appealing to small business owners as well as older people who needed some help.
After doing this for 10 years, I decided to support others to do the same and achieve flexible working. I now help people set up both Virtual Assistant and Companionship businesses with structured step by step programmes to fast track their success and avoid the costly mistakes I made.
Craving more family time?
If you are looking for more flexibility, want to be in charge of your own destiny, or simply want more time with the kids, you might want to consider setting up your own business.
I get it. The thought of starting a business can be pretty daunting…
Am I capable?
How will I get clients?
Where do I even start?
All the best people I’ve worked with started from the same place of self doubt. And they’ve never looked back.
I’ve created step by step programmes, proven to support you through the entire process of setting up a Virtual Assistant or Companionship business. Both show you what to do and when, so you avoid the costly mistakes that are inevitable if you try to wing it on your own.
Being your own boss… working the hours you want… with the clients you choose… trust me, it’s liberating!
Set up a VA business
If you’re naturally organised and love getting things done, becoming a Virtual Assistant could be perfect for you
Brighten days for a living
If you’re patient, kind and looking for more fulfilment, why not start your own Companionship business
Testimonials
“This has changed my life. I’m now able to work from home on a much better salary than before and fit it around the children – Sarah Rugg, is one of life’s inspirational people!“
“Sarah brings a fresh and innovative approach to supporting business. She is passionate about providing the best possible service to clients and maintaining highly productive working relationships.”
“I have known Sarah for many years and found her to be honest, reliable and extremely hard working. She has built her business on her reputation, ensuring customer satisfaction and value for service as a priority. Her business is largely built up on repeat clients which is testament to that ethos.“
“Sarah is passionate about what she does. She is always looking ahead for new opportunities to develop her business; staying ahead of the curve whilst retaining its core purpose.”
Busy Entrepreneur?
Free up time, grow your bottom line
A bit of a productivity nerd!
If it makes life simpler, easier or saves time, you have my full attention. My book Sort It Out! gives tips to small business owners on increasing focus and becoming more organised.




